A data-driven product marketing consultant passionate about inclusive tech.

Currently working to make AI more inclusive. Latest updates here. 🥳

I am Catha, a tenured brand marketeer, AI ethicist, and inventor who champions AI literacy for all. For eight years, I have consulted for pre-seed startups to Series F and established brands like Twitter and Pinterest. Currently, I work at Credo AI, where I lead AI literacy content to ensure AI is safe, auditable, and human-centered.

AI controls your life—your bank, your health, your dating.

It controls you.

My Number 1 goal is to make you understand how it controls you AND what you can do about it.

Starting today.

<aside> 💡 In 2023, I was recognized as one of the 100 Brilliant Women in AI Ethics™

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About me ✨

Work Experience 💻

Featured On 🎙

Books 📚

<aside> 📅 ***Book Meeting***

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✨ Let’s work together?

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My areas of expertise:


<aside> 🌈 Ethical AI & Responsible ML

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<aside> 📅 Product Management

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<aside> 👩🏻‍💻 Digital Strategy

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<aside> 📊 Data-Driven Storytelling

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<aside> 🎨 Branding

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Case-Studies

What they say:


“Catharina is a brilliant, excellent, curious, detail-oriented, and perfectionist person. Working with her is like running a marathon toward success (but carrying the right footwear & hand-in-hand with indescribable energy that accompanies you at all times). I would highlight her enthusiasm, energy, kindness, honesty, and complete clarity of work. Working with Catharina is an enjoyment & luck that only a few people will get to have - and I am extremely lucky to have been one of them!”

— Henar Langa, Editorial Specialist @Pinterest

“Catha arrived with great enthusiasm from day one and showed at all times the desire to learn and contribute to the development and evolution of every single task she was assigned to. Her attitude was always positive and proactive, demonstrating motivation and desire to take advantage of the time and opportunity provided by Twitter Spain. I have never observed this much motivation and desire in any person before. Among her skills are teamwork and autonomy, connecting different stakeholders & delivering projects and tasks brilliantly.”

— Jaime Pelegrí, Head of Business @TwitterSpain