I’m an AI ethicist, brand strategist, content creator, and inventor—named one of the 100 Brilliant Women in AI Ethics™—on a mission to make AI ethics accessible and human. I consult with startups and global brands on responsible AI, governance, and digital responsibility. I also create online content that translates complex ethics into everyday language.
Born in Brazil, shaped by eight years in Europe, and now working between Brazil and the U.S., I bridge diverse perspectives to help organizations navigate ethical tech—and help brands stand out with purpose. With eight years of hands-on consulting and a track record of viral content, I equip people to think critically and stay human in a tech-driven world.
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<aside> 💡 In 2023, I was recognized as one of the 100 Brilliant Women in AI Ethics™
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If you’re reaching out for media opportunities, looking to collaborate, or need my support with AI consulting, fill out the forms below. I review every request and will respond to you within two business days
<aside> 🌈 Responsible AI
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<aside> 👩🏻💻 Digital Strategy
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<aside> 🔥 Tech & Society Analysis
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<aside> 📊 Ethical Innovation Consulting
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<aside> 🎨 Branding
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“Catharina is a brilliant, excellent, curious, detail-oriented, and perfectionist person. Working with her is like running a marathon toward success (but carrying the right footwear & hand-in-hand with indescribable energy that accompanies you at all times). I would highlight her enthusiasm, energy, kindness, honesty, and complete clarity of work. Working with Catharina is an enjoyment & luck that only a few people will get to have - and I am extremely lucky to have been one of them!”
— Henar Langa, Editorial Specialist @Pinterest
“Catha arrived with great enthusiasm from day one and showed at all times the desire to learn and contribute to the development and evolution of every single task she was assigned to. Her attitude was always positive and proactive, demonstrating motivation and desire to take advantage of the time and opportunity provided by Twitter Spain. I have never observed this much motivation and desire in any person before. Among her skills are teamwork and autonomy, connecting different stakeholders & delivering projects and tasks brilliantly.”
— Jaime Pelegrí, Head of Business @TwitterSpain